This month has been all things social media for me. I’m teaching a fourth-year (senior, for you ‘mericans) course in social media, and yesterday, I gave a presentation to a great group of editors. The Canadian Anglican Editors Association are meeting in our fine city for their annual conference. The local host, Paul Sherwood, invited me to talk with them on the recommendation of a mutual colleague. After last year’s disastrous presentation to the co-op group, I felt I had to redeem myself.
Thankfully, I did. I think. Here are the slides, if you’d like them. Of course, you’ll be missing all the great talk that went along with it. But, you might find some ideas if you’re on the look out for them.
On the drive home, I reflected about the group, our discussion and what they might do with the information we exchanged. This is my top five list for those who have pressures from the higher-ups to “get on the social media bandwagon”:
1. Keep “community building” and “communication” at the core of your motivation. (In other words, there’s no place for propaganda in social media.)
2. Remember that social media is a broad category and the different tools will do different things.
3. Choose the tools carefully, based on research and intention.
4. Start small, especially if you’re a tiny shop or intimidated.
5. Understand that people are multi-dimensional; they can enjoy gardening and social media and its gadgets, for example. (That’s a private, and amiable, quip for a kind man at the back of the room.)
There are more, of course, but as we traverse through the overwhelming options available for us, I think it’s important to try to sift through and prioritize. Just like always.